FARNHAM, UK – Louis Foster, NTT Indycar driver for Rahal Letterman Lanigan Racing, has appointed SportSync to lead on his commercial strategy for the upcoming 2025 season. The NTT IndyCar rookie will work with the motorsports agency to develop his sponsorship offering and strike deals with new partners. SportSync will provide Foster with commercial support throughout the 2025 season as he makes his debut in the NTT IndyCar Series.
With the first race set for March 2nd in St. Petersburg, Florida, SportSync are already in motion to drive value for the British racer. Foster’s success to date has been impressive: charting eight wins out of 14 in Indy NXT racing for Andretti Global in 2024, after previously taking home the Indy Pro 2000 title in 2022. 2025 is bound to be an exciting one as Foster prepares for the pinnacle of IndyCar racing both on and off-track. SportSync’s integrated approach to off-track motorsport success allows drivers to maximize value by creating a tailored service that draws from their suite of expertise across:
- Brand & Digital: social media management, bespoke race weekend template design, media strategy, media training, dedicated account manager, designing of all personal race assets
- Commercial & PR: sponsor and brand partnership acquisition, fulfilment of sponsorship deliverables, calendar management, PR opportunities, brand networking events, management of media days and image licensing
- Operations: hotels, flights, hire cars, ferries, private hire transfers, visa applications and more By working with SportSync specifically, Foster also has access to exclusive rates from SportSync’s suite of operational partners including REAL Design Group, MFX Wraps, PRIMAL® and many more.
Megan Hall, CEO and Founder of SportSync said:
“We are thrilled to have Louis sign with us to work on his commercial strategy this year. I’ve known Louis since his F4 days and it is such a delight watching him grow and take home wins – now it’s our job to bring home the off-track wins too.”
Louis Foster, Driver, Rahal Letterman Lanigan Racing said:
“This year is going to be an exciting one as it’s my rookie season for RLL Racing in the NTT IndyCar Series. That said, the pressure is on, and I am really happy to have the SportSync team on board levelling up my off-track performance so that I can dedicate 100% of my focus on driving.” To find out more about working with SportSync, reach out to Megan directly at: megan@sportsync.world.
