FARNHAM, UK – SportSync and PRIMAL® today announce their official partnership as part of SportSync’s offering for off-track success in the motorsports industry. PRIMAL® are UKbased, strength training specialists and will supply first-rate gym equipment to SportSync drivers and teams at exclusive rates. Founded in Glasgow, PRIMAL® launched in 2016 with a vision to craft premium strength and fitness equipment and to design world-class gym spaces.
PRIMAL® believes that strength is in us all and is on a mission to equip everybody to discover their true potential. They are the leading commercial strength brand in the UK – partnering with the likes of PureGym, Virgin Active, Gymshark and MyProtein – and have expanded to over 25 countries. Their bespoke, state-of-the-art gym solutions cater to all needs whether this is personal, professional or performance, supporting the athlete in all capacities. SportSync, founded by Megan Hall (previously W Series, Double R Racing) is the all-inone solution for drivers’ and racing teams’ off-track needs across marketing and branding, commercial and partnerships, and operational services.
The partnership with PRIMAL® caters to every need of the motorsport athlete enabling SportSync to facilitate the gym needs of drivers and teams from gym planning, to offering best-in-class equipment and professional installation. Alongside SportSync’s other operational partners, joining forces with PRIMAL® facilitates yet another first-rate service for SportSync drivers and teams – removing the hassle, to keep the focus on racing.
Megan Hall, CEO and Founder of SportSync said:
“Our drivers and teams are made up of elite athletes whose training needs go well beyond the track. Partnering up with PRIMAL® means we can facilitate all gym needs for our clients at discounted rates, whether that is a home gym or a whole team outfit.”
Euan Miller, Sales Director of PRIMAL® said:
“PRIMAL® have supported a wide range athletes including footballers, pro golfers to powerlifters – we understand how important the right gym set up can be for athletes and are proud to be partnering with SportSync to offer drivers access to our equipment to help power their performance.”
