LONDON, UK – RACESYNC, the new female-founded single seater race team has appointed SportSync as the strategic off-track partner for the team. The team will make use of the entire portfolio of SportSync’s specialist services including branding and marketing, commercial and PR, and operations.
RACESYNC enters the industry with an ambition to prioritize driver talent and potential, supported by a commercial structure that helps fund the team, rather than a pure pay-to-drive model. Athletes will develop in a comprehensive programme that includes race performance, media training, and sponsorship fulfilment.
SportSync offers direct synergy with this mission across its three service pillars:
- Branding & Marketing: creating RACESYNC’s bold visual identity and brand mission; implementing best-in-class social media content creation, editorial and influencer engagement; and building a targeted audience approach that drives fandom
- Commercial & PR: sponsorship sales and fulfilment, PR outreach and pitching, high quality editorial support
- Operations & Hospitality: seamless team operations enabled by the SportSync Hub, alongside premium hospitality and partner experiences
With cross-collaboration across all three pillars, SportSync and RACESYNC aim to reflect modern motorsport’s evolving demands by including commercial thinking and content creation in the team’s operations. This allows RACESYNC to be both performance-first and financially sustainable.
Megan Hall, Founder, RACESYNC and SportSync comments:
“SportSync’s approach has already proven its effectiveness to teams, athletes and championships for our individual services, but we’ve always believed our approach is most effective when utilized in its full breadth. Being RACESYNC’s strategic off-track partner just makes sense and together we will build a model that can innovate the industry and foster more talent!”
