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FARNHAM, UK – Holly Miall Racing, GB4 driver Fox Motorsport, has appointed SportSync to manage her development, commercial and marketing strategy.

Starting her career in karting in 2013, the now 17-year-old worked her way to the British Karting Championship with Jaxx Motorsport in 2022. The next year, she took the leap to the Michelin Ginetta Junior Championship, driving with Fox Motorsport. 2025 marks the start of her single seater career, continuing to drive with Fox Motorsport, in the GB4 Championship.

SportSync will fully manage Miall on this journey, overseeing her driver development while also using their integrated approach to commercials and marketing to maximize her off-track value this season. Working across all parts of Miall’s motorsports career will enable SportSync’s services to work together seamlessly in taking her to the next level of her career.

Off-track, SportSync will specifically work on consolidating her commercial and social media presence by managing her schedule and inbox, acquiring and managing sponsors and partners, identifying PR opportunities and creating exciting content and engagement opportunities for fans.

Megan Hall, CEO and Founder of SportSync said: “We’re really excited to welcome an up-and-coming talent like Holly to the SportSync roster and be part of her journey. Holly will be able to benefit from the entirety of the SportSync offering and enjoy seamless, integrated support from the entire team.”

Holly Miall, GB4 driver, said: “I’m glad to be working with SportSync who can manage all the off-track for me under one roof, so I can fully focus on racing without distractions.”

To find out more about working with SportSync or to work with Holly Miall, reach out to Megan directly at: megan@sportsync.world.

Holly Miall appoints SportSync to manage commercial and marketing strategy