FARNHAM, UK – Jordan King, racing driver, driver development coach and Formula 1 commentator has appointed SportSync to lead his commercial and marketing strategy. A motorsport expert both on and off the track, King is working with SportSync to develop of his off-track career specifically: building on his unique access and first-person point of view.
King has been racing single seaters since 2010, having worked his way up through F3 and F2 to a development driver role in F1 for Manor Racing in 2015. He made the step up to IndyCar in 2018 ahead of his WEC debut in 2019 securing the LMP2 victory in his first race at the 1000 Miles of Sebring. He then raced and worked with MP Motorsport until 2021 where he also took on coaching responsibilities.
Since 2021, King has been reserve, test and development driving for Mahindra’s Formula E team as well as working in simulation and testing for Alpine. Out of the car, he has supported young drivers both through working as a Senior Management Consultant at ADD Management and working in female driver development at More Than Equal. He has also been commentating for F1TV, F2, F3 and F1 Academy and is due to continue in 2025.
With SportSync’s integrated approach to branding and commercials, the team will promote his brand as a motorsport expert and find new opportunities for him in the presenting, commentating and development space.
Megan Hall, CEO and Founder of SportSync said:
“Jordan’s vast amount of experience on and off track gives him a unique point of view in the motorsport world that not many people will have in their lifetime. Our job is to distil this into a brand, elevate it and grow his commercial offering even more. We’re excited to get going!”
Jordan King said:
“I’m looking forward to working with the SportSync on making the most of the many different roles I hold and opening myself up to even more avenues for work in this crazy world that is motorsport!”
To find out more about working with SportSync or to work with Jordan King, reach out to Megan directly at: megan@sportsync.world.
